Which aspects of my website's design will be reflected in my emails' design?

An advantage of sending your emails using B12 email marketing is that emails reflect the look and feel of your website, which legitimizes your business and keeps everything cohesive. These aspects of your website that are reflected in your email templates:

  • Fonts (primary and secondary)
  • Font styles:
  • Font weights (normal, bold, etc.)
  • Text transforms (e.g., all caps)
  • Font sizes
  • Colors
  • Button colors
  • Link colors
  • Buttons
  • Button style (solid or outline)
  • Button border
  • Button border radius

Why are the fonts used in my email designs sometimes different from the fonts used in my website?

Email providers can only display fonts that are guaranteed to be installed on everyone's computers. If your website uses a font that email providers don't offer, the font in your email will revert to a common font that everyone has.

If you have any questions, contact your dedicated customer success team member or email support at hello@b12.io.

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