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How to interpret email marketing metrics
How to interpret email marketing metrics
Meredith avatar
Written by Meredith
Updated over a week ago

When you send an email through the Email Marketing tool, you'll see two metrics after it is sent.

Recipient count: The number of clients the email was sent to.

Open rate: The percentage of recipients who opened your email.

Click rate: The percentage of recipients who clicked the link in your email
(often referred to as click-through rate or CTR).

Questions? Email hello@b12.io

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