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Written by: Jay Douglas Last updated: 25 Nov., 2025 |
Metadata is information about your website that search engines and other platforms use to create a summary or preview of your content. It helps search engines understand what your pages are about and shapes how your website appears when shared or indexed.
How is metadata used?
Search engines read your page title and description to build the snippet that appears in search results. For example, when someone searches for your business, Google may use the metadata from your About page to create its preview.
Strong metadata helps visitors understand what your page offers before they click.
What are OG (Open Graph) Tags?
OG tags are a type of metadata used by social media platforms and messaging apps to generate link previews. These tags determine the title, description, and image shown when someone shares a link to your website. Updating your OG tags allows you to control how your content appears across platforms like Facebook and LinkedIn.
What parts of my site have Metadata?
You can set metadata for:
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Each page and blog post
Every page can have its own title, description, and OG image. This ensures each link preview matches the content of that page. -
Your entire website
Sitewide metadata is used only when a page does not have its own metadata set. Most B12 pages include their own settings, so sitewide metadata is used less often.
For instructions on how to edit page or site Metadata and OG Tags, view this article.