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Setting Up Ecwid

Learn how to setup Ecwid to your B12 website.

ronnel

Written by: Ronnel DG

Last updated: 03 Oct., 2025

B12 specializes in websites and service-based tools like scheduling, payments, and invoicing.

If your business needs a full online store with features such as a shopping cart, shipping calculator, and inventory management, we recommend integrating your site with Ecwid by Lightspeed.

Ecwid lets you create an online store, process payments, and embed your store directly into your B12 website.

Creating your Ecwid account

1. Go to ecwid.com and click Get started.

2. When asked if you already have a website, select Yes.

3. For Platform, choose Other — please specify, then enter B12.

4. Once your account is created, Ecwid will guide you through store setup. You can follow Ecwid’s guide to learn how to:

  • sign up
  • add and organize products
  • set up a web address
  • personalize store design
  • add business information
  • enable payment
  • set up shipping and pickup
  • check the store before launching
  • go live

Embedding Ecwid on your B12 website

Once your Ecwid store is set up, you can add it to your B12 site by embedding Ecwid’s code.

1. Follow Ecwid’s guide to finding your embed code.

2. Copy the code provided.

3. In your B12 Editor, add the embed code to your website.

4. Click Publish to update your live site.

Your Ecwid store will now appear directly on your B12 website, allowing customers to browse and buy without leaving your site.