Website Traffic Analytics (all B12 websites)

You can view your website's traffic information with B12's built-in monthly analytics reports for your site. To access your website's analytics reports, follow these steps.

1. Log in to your account here.

2. Click Analytics, which is located under Your website.

3. This page includes the following information:

  • Website traffic: number of unique visits to your website
  • Top pages and blog posts: individual website pages with the most visits
  • Traffic sources: how visitors arrived at your site (by percentage of visits)
    Organic Search: Visitors found your site using a search engine, like Google or Yahoo.
    Social: Visitors clicked on a link on a social media platform, like Facebook or LinkedIn.
    Direct: Visitors typed your website into their browser directly.
  • Traffic by device: what kind of device visitors viewed your website from, by percentage
  • Interactions: This can include contact/booking form submissions, Drift chat conversations, and emails (if you are using a B12 custom email address).

Note: if you do not see data in your Analytics section, you may need to re-publish your website in order to take advantage of our automatic analytics reporting. If you have questions, reach out to us at hello@b12.io.

For more detailed analytics reporting, we recommend linking a free Google Analytics account by following these instructions.

Keyword Ranking Analytics (SEO customers only)

Customers on one of our SEO subscriptions can view a few keyword ranking highlights on the Analytics page. For more in-depth SEO analytics follow these steps.

1. Log in to your SEO Dashboard at listings.b12.io.

2. Click Analytics, then Ranking Analytics.

3. This page includes the following information:

  • Average rank of keywords that appear in the top 50 in local Google searches, tracked over time
  • Overview of recent keyword movements: Number that are rising, declining, currently in the top 50, or currently in the top 51-100.
  • Full list of tracked keywords and their current rank on Google, Bing, and Yahoo.

Note: We do not recommend adding additional keywords from your Ranking Analytics page. If you would like to target new keywords as part of your site's SEO strategy, we recommend scheduling a call with one of our SEO experts at this link: https://calendly.com/csm-calendar/seo-support

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