What are QR codes and why do I need one?
QR codes are unique barcodes that can be scanned by visitors with a smartphone to take them directly to a website or other digital content.
QR codes are useful for directing visitors in a physical location to a digital location - just like a hyperlink or button. They are most often used for physical marketing materials like signs, posters, flyers, mailers, and business cards.
In most cases, we do not recommend including QR codes on your website because your users will find it much easier to click a link or button if they are already on your website.
Types of QR Codes
There are many QR code generators available online with both free and paid options.
Depending on your needs, a static QR code that does not expire and has no limits is often the best choice. This way, you can continue using your QR code forever! There are many free static QR code generators available (see below). Static QR codes cannot be changed, however.
Dynamic QR codes may be useful because they often provide tracking information for your code as well as the ability to change the link in the future. However, they typically require a fee or subscription to maintain.
Be sure to read the fine print! Before using your code in any marketing materials, check your QR code generator to see if your code will expire, has a limited number of scans allowed, or requires a fee or subscription to continue working.
How to create a QR code
1. Choose an online QR code generator
You can use any QR code generator to create your code, but we recommend trying out one of these if you're looking for a free option:
2. Add the link you'd like your QR code to take people to.
You can use a link to any page on your website for your QR code!
3. Optional: Customize the style, design, or color of your QR code.
4. Save or download your QR code as an image file.
Download a high-quality version of your QR code so that your users will be able to scan it easily. For larger applications, like signs or posters, you may need a vector-based image file, such as an SVG, which can be enlarged without distortion.
The image of your QR code can be included in your next marketing project. Be sure to test your QR code before using it in any printed materials to make sure it works!