Skip to content
  • There are no suggestions because the search field is empty.

Creating a QR code for your website

Learn how to create a scannable barcode to direct people to a page on your website.

Written by: Madeline B.

Last updated: 31 Oct., 2025

QR codes are unique barcodes that can be scanned by visitors with a smartphone to take them directly to a website or other digital content. They look like this:

QR codes are useful for directing visitors in a physical location to a digital location—just like a hyperlink or button. They are most often used for physical marketing materials like signs, posters, flyers, mailers, and business cards.

Note: In most cases, we do not recommend including QR codes on your website, as users will find it easier to click a link or button if they are already on your site.

Types of QR Codes

There are many QR code generators available online, with both free and paid options. The two most common QR codes are:

  • Static QR code: 
    • Depending on your needs, a static QR code that does not expire and has no limits is often the best choice. This way, you can continue using your QR code forever! There are many free static QR code generators available (see below). Static QR codes cannot be changed, however.
  • Dynamic QR codes:
    • Dynamic QR codes may be useful because they often provide tracking information for your code as well as the ability to change the link in the future. However, they typically require a fee or subscription to maintain.

Be sure to read the fine print! Before using your code in any marketing materials, verify that your QR code generator does not expire, has a limited number of scans, or requires a fee or subscription to continue functioning.

Creating a QR code

1. Choose an online QR code generator.

You can use any QR code generator to create your code, but we recommend trying out one of these if you're looking for a free option:

2. Add the link you want people to visit when they scan your QR code.

You can use any page from your website, such as your homepage, booking page, or contact form. If your generator offers customization, you can adjust the design, color, or shape of your QR code to match your branding.

3. Save or download your QR code as an image file.

Make sure to choose a high-quality version so users can scan it easily. For large prints like posters or signs, download a vector file (such as SVG) so the image stays sharp when resized.

4. Test your QR code before using it in printed materials or sharing it online to ensure it works correctly and directs users to the right page.

Tip: Always test your QR code before sharing or printing it to confirm it works correctly and leads to the intended page.