Learn more about how to add a chatbot to your B12 website.
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Written by: Madeline B. Last updated: 4th June 2025 |
While B12 does not currently offer a built-in chatbot feature, you can still add chatbot functionality to your website using third-party tools.
Below are a few chatbot solutions, along with how you can integrate them with your B12 site:
SalesLoft (formerly Drift)
SalesLoft is a popular chatbot and conversational marketing platform. It allows businesses to automate customer conversations, qualify leads, and route inquiries to the right team members.
- Easy to set up with an embed code
- Great for capturing leads or booking meetings
- Includes analytics and live chat capabilities
Tidio
Tidio is an all-in-one live chat and chatbot platform designed for small businesses. It offers pre-built chatbot templates, real-time visitor monitoring, and multilingual support.
- Simple to install with a script snippet
- Free plan available with upgrade options
- Customizable chat widget
ChatBot.com
ChatBot is a robust, no-code platform that lets you build AI-powered chat experiences. It integrates well with tools like Messenger and Slack, and it provides drag-and-drop design functionality.
- Offers easy embedding for website use
- Integrates with popular CRMs and support tools
- Ideal for support automation and lead generation
How to add a chatbot to your B12 website
Start with your integration code! The first step to adding a chatbot to your B12 website is to acquire an integration or embed code. In order to do that, please work directly with your chatbot provider.
You can add a chatbot to your site by pasting its embed code into your website’s head or body HTML. Follow these steps to add a chatbot integration:
1. Once you've acquired an integration code from your chatbot provider, log into your B12 editor
2. On the left-hand editing panel, select Website
3. On the left-hand editing panel, select Settings
4. From the lefthand editing panel, navigate to the section labeled Sitewide integrations and select Add integration
5. Select Add new integration
6. Use the search bar to find either the Head tag or Custom footer script
and select it
Unsure if you should select Head tag or Custom footer script? Your integration provider should denote which category to paste your integration under. If you're unsure, reach out to hello@b12.io for assistance!
7. On the left-hand editing panel, paste your integration code into the code box, when complete select Add integration
8. Return to the main editor and click Publish
Need some help? For more details, see Adding code to the head HTML.
Tips and limitations
- Make sure you’re using embed code from a trusted provider.
- Chatbots typically load site-wide unless configured otherwise.
- Always preview your site to confirm the chatbot is displaying and functioning correctly.
Get in touch with support for further assistance!
If you need help using the B12 editor, click the Chat button in the lower-right corner of your screen to talk to a live agent during support hours, or email hello@b12.io.