---
title: Creating a review campaign in your listings & SEO dashboard
description: Encourage your customers to leave positive reviews for your business online.
---

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# Creating a review campaign in your listings & SEO dashboard

## Learn how to collect customer reviews using email or SMS from the Listings & SEO Dashboard.

| ![static.intercomassets.comavatars337561square\_128Meredith\_Headshot-1462435312-1462487117-Apr-18-2024-02-53-22-9331-PM-modified](https://support.b12.io/hs-fs/hubfs/static.intercomassets.comavatars337561square_128Meredith_Headshot-1462435312-1462487117-Apr-18-2024-02-53-22-9331-PM-modified.png?width=60&height=60&name=static.intercomassets.comavatars337561square_128Meredith_Headshot-1462435312-1462487117-Apr-18-2024-02-53-22-9331-PM-modified.png) Written by: Meredith Last updated: 08 Jan., 2026 |  | This feature is available to customers on the **Professional** and **Advanced** subscriptions. View plans and pricing [here](https://www.b12.io/pricing/). |
| --- | --- | --- |

Customers on the Professional and Advanced subscriptions can request reviews from their customers using the Listings & SEO Dashboard at [listings.b12.io](http://listings.b12.io/). Review campaigns help you build credibility and improve your online presence across listing platforms.

Requesting customer reviews through Listings & SEO involves three steps:

1. [Creating a review acquisition campaign](https://support.b12.io/en/create-a-review-campaign-in-your-seo-dashboard#creating)
2. [Choosing email or SMS content](https://support.b12.io/en/create-a-review-campaign-in-your-seo-dashboard#creating)
3. [Adding recipients and scheduling the campaign](https://support.b12.io/en/create-a-review-campaign-in-your-seo-dashboard#recipient)

### Creating a review request campaign

1\. Log in to [listings.b12.io](http://listings.b12.io/).

2\. Click `Reputation`, then select `Review Acquisitions`.

3\. Click `+ Acquire New Reviews`.

4\. Under **SMS/Email**, click `Select`.

**Tip:** We recommend using a [review widget](https://support.b12.io/en/articles/4708475-adding-a-review-widget-to-your-website?hsLang=en) on your website rather than the Review Page via a static URL.

 

5\. Enter a name for your review campaign so you can track it later.

6\. Select `Choose location manually`, then choose your business location from the list.

7\. Click `Apply`, then click `Save`.

### Choosing email or SMS content

1\. Select whether you want to send the campaign by **Email** or **SMS**.

![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio298079172232bbfc36232261ea9fdb9c2image.png?width=250&height=105&name=downloads.intercomcdn.comio298079172232bbfc36232261ea9fdb9c2image.png)

2\. Review the default campaign template.

![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio205548243753156a77d04925c79bb3672image.png?width=250&height=254&name=downloads.intercomcdn.comio205548243753156a77d04925c79bb3672image.png)<https://downloads.intercomcdn.com/i/o/205548243/753156a77d04925c79bb3672/image.png>

3\. Edit the message if needed. Changes appear in the live preview on the right.

![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio205548452d2cf2925ce186f769d5725bbimage.png?width=250&height=85&name=downloads.intercomcdn.comio205548452d2cf2925ce186f769d5725bbimage.png)<https://downloads.intercomcdn.com/i/o/205548452/d2cf2925ce186f769d5725bb/image.png>

### Adding recipients

You can add recipients individually or upload them in bulk.

To add recipients **one at a time**:

1. Click `Add another customer`.
2. Enter the customer’s first name and email address or phone number.

![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/b12-daae34f4213e.intercom-attachments-1.comio205549310475ee8b4b89a12fd71e7619fimage-4.png?width=670&height=159&name=b12-daae34f4213e.intercom-attachments-1.comio205549310475ee8b4b89a12fd71e7619fimage-4.png)

To add multiple recipients using a CSV file:

1. Click `Download sample CSV template.`
2. Open the file in a spreadsheet tool and add your customer information.
3. Save the file to your computer.
4. Click `Upload CSV` and select your completed file.

### Sending the campaign

1\. Review the message content and recipient list.

2\. Click `Schedule this Acquisition` to send your review requests.

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