--- title: How emails are designed to match your website description: Emails reflect the look and feel of your website --- [Skip to content](https://support.b12.io/en/how-emails-are-designed-to-match-your-website#main-content) ![b12 logo](https://support.b12.io/hubfs/b12%20logo.svg) - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) Open main navigation Close main navigation - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) - [Start for free](https://b12.io/signup/) [Start for free](https://b12.io/signup/) How can we help? - There are no suggestions because the search field is empty. 1. [B12 Help Center](https://support.b12.io/en?hsLang=en) 2. [Built-in features](https://support.b12.io/en/built-in-features?hsLang=en) 3. [Email Marketing](https://support.b12.io/en/built-in-features?hsLang=en#email-marketing) # How emails are designed to match your website ## Email Marketing emails reflect the look and feel of your website. | ![katelyn circular\_cropped\_image](https://support.b12.io/hs-fs/hubfs/katelyn%20circular_cropped_image.png?width=60&height=60&name=katelyn%20circular_cropped_image.png) Written by Katelyn Gray Last updated: 05 Jan., 2025 | | This feature requires at least one [**Client Engagement seat**](https://support.b12.io/en/client-engagement-and-seats?hsLang=en). View plans and pricing [here](https://www.b12.io/pricing). | | --- | --- | --- | ### Which aspects of my website's design will be reflected in my emails' design? An advantage of sending your emails using B12 Email Marketing is that emails reflect the look and feel of your website, which legitimizes your business and keeps everything cohesive. These aspects of your website that are reflected in your email templates: - Fonts (primary and secondary) - Font styles: - Font weights (normal, bold, etc.) - Text transforms (e.g., all caps) - Font sizes - Colors - Button colors - Link colors - Buttons - Button style (solid or outline) - Button border - Button border radius ### Why are the fonts used in my email designs sometimes different from the fonts used in my website? Email providers can only display fonts that are guaranteed to be installed on everyone's computers. 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