---
title: Adding code to the Head HTML [B12 2.0]
description: The Head HTML is where you can paste code like Google Tag Manager or HotJar. This feature requires the Basic Subscription or above.
---
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# Adding code to the Head HTML \[B12 2.0\]
## The Head HTML is where you can paste code like Google Tag Manager or HotJar.
|  Written by: Jay Douglas Last updated: 19 Nov., 2025 | | This feature requires the **Basic** subscription or above. View plans and pricing [here](https://www.b12.io/pricing/). |
| --- | --- | --- |
The Head HTML is where you add code that runs in the background of your website, such as Google Tag Manager, HotJar, or a [Facebook Pixel](https://support.b12.io/en/articles/3382862-installing-a-facebook-pixel-on-your-website?hsLang=en). This code is not visible to visitors but helps track performance and integrate third-party tools.
If you need to add code that should be visible on your website (*like Calendly or another widget*), use an [HTML section](https://support.b12.io/en/articles/1658662-how-to-add-an-integration-or-html-code?hsLang=en) instead of the Head HTML.
### Adding code to your Head HTML
1\. In the left sidebar, click `Website` **\>** `Settings`.
2\. Scroll to **Sitewide integrations**, then click `Add new`.
3\. Choose the **Head tag** option.
**Tip:** Choose **Google Tag Manager** or **Facebook Pixel** for those specific integrations.
4\. Paste your integration code in the **Code** box.
**Optional:** Give your integration a title or choose specific pages where your code should be enabled.
5\. Click `Add integration`.
6\. Click `Publish`to update your live website with your changes.
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