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Adding a chatbot to your B12 website

Learn more about how to add a chatbot to your B12 website.

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Written by: Madeline B.

Last updated: 04 Jun., 2025

While B12 does not currently offer a built-in chatbot feature, you can still add chatbot functionality to your website using third-party tools. 

Below are a few chatbot solutions, along with how you can integrate them with your B12 site:

Drift

Drift is a popular chatbot and conversational marketing platform. It allows businesses to automate customer conversations, qualify leads, and route inquiries to the right team members.

  • Easy to set up with an embed code
  • Great for capturing leads or booking meetings
  • Includes analytics and live chat capabilities

Tidio

Tidio is an all-in-one live chat and chatbot platform designed for small businesses. It offers pre-built chatbot templates, real-time visitor monitoring, and multilingual support.

  • Simple to install with a script snippet
  • Free plan available with upgrade options
  • Customizable chat widget

ChatBot.com

ChatBot is a robust, no-code platform that lets you build AI-powered chat experiences. It integrates well with tools like Messenger and Slack, and it provides drag-and-drop design functionality.

  • Offers easy embedding for website use
  • Integrates with popular CRMs and support tools
  • Ideal for support automation and lead generation

Adding a chatbot to your B12 website

You can add a chatbot to your site by pasting its embed code into your website’s head or body HTML. Follow these steps to add a chatbot integration:

1. Once you have the integration code from your chatbot provider, go to the B12 Editor, then click website Website > how-it-works Settings.

2. Scroll to Sitewide integrations and select Manage integrations.

3. Click Add new integration.

4. Use the search bar to find either the Head tag or Custom footer script and select it.

Note: Unsure whether to select the Head tag or the Custom footer script? Your integration provider should indicate which category to paste your integration under.

            

5. Paste your integration code into the code box, then click Add integration.

6. Click Publish in the top-right corner.

Tips:

  • Make sure you’re using embed code from a trusted provider.
  • Chatbots typically load site-wide unless configured otherwise.
  • Always preview your site to confirm the chatbot is displaying and functioning correctly.

For more details, see Adding code to the head HTML.