--- title: Connecting Google Analytics to your website [B12 2.0] description: Get a deeper understanding of your website's visitors by collecting data with the free tool Google Analytics. --- [Skip to content](https://support.b12.io/en/v2/connect-google-analytics-to-your-website#main-content) ![b12 logo](https://support.b12.io/hubfs/b12%20logo.svg) - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) Open main navigation Close main navigation - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) - [Start for free](https://b12.io/signup/) [Start for free](https://b12.io/signup/) How can we help? - There are no suggestions because the search field is empty. 1. [B12 Help Center](https://support.b12.io/en?hsLang=en) 2. [B12 2.0](https://support.b12.io/en/b12-2-0?hsLang=en) 3. [Analytics & SEO](https://support.b12.io/en/b12-2-0?hsLang=en#analytics-seo) # Connecting Google Analytics to your website \[B12 2.0\] ## Learn how to collect insights about your website’s visitors using Google Analytics. | ![](https://support.b12.io/hs-fs/hubfs/me-webp-3-webp-Nov-15-2024-06-27-41-0229-PM.webp?width=60&height=60&name=me-webp-3-webp-Nov-15-2024-06-27-41-0229-PM.webp) Written by: Madeline B. Last updated: 26 Nov., 2025 |   | This feature requires the **Basic **Subscription or above. View plans and pricing [here](https://www.b12.io/pricing/). | | --- | --- | --- | Google Analytics is a free tool that allows you to analyze in-depth details about the visitors to your website.  ### Acquire your Google Tag 1\. Create a [Google Analytics account](https://analytics.google.com). 2\. Create a [new Property](https://support.google.com/analytics/answer/9304153) for your website. 2\. Under **Data Streams**, select `Web`, then [copy the code for your Google Tag](https://support.google.com/analytics/answer/9539598?hl=en) ### Connecting your Google Analytics account  1\. In the left sidebar menu, go to `Website` **\>** `Settings`. 2\. Scroll to **Sitewide integrations**, then click `Add new`. **![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio353792964e1cb936493abf73efc34b134image.png?width=400&height=139&name=downloads.intercomcdn.comio353792964e1cb936493abf73efc34b134image.png)** 3\. From the list of integrations, select `Google Tag Manager`. ![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio386713070db360c33e1b3ef82e8b53741image.png?width=250&height=544&name=downloads.intercomcdn.comio386713070db360c33e1b3ef82e8b53741image.png) 4\. Paste your Google Tag in the code box. ![](https://support.b12.io/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio386715725154bc92e6d70dd6747254195image.png?width=250&height=387&name=downloads.intercomcdn.comio386715725154bc92e6d70dd6747254195image.png) 5\. Click `Add integration`. 6\. Click `Publish` to update your live website. **Note:** - It takes 24-48 hours for data to appear in your [Google Analytics account](https://analytics.google.com), but you can [test your setup with Google Tag Assistant](https://developers.google.com/tag-platform/gtagjs/install). - You can learn more with this [guided tour of Google Analytics](https://support.google.com/analytics/answer/13590312?hl=en) and contact [hello@b12.io](mailto:hello@b12.io) for additional support! - [Getting started](https://support.b12.io/en/getting-started?hsLang=en#main-content) - [Introduction](https://support.b12.io/en/getting-started?hsLang=en#introduction) - [Detailed guides](https://support.b12.io/en/getting-started?hsLang=en#detailed-guides) - [Working with B12's AI Agent](https://support.b12.io/en/working-with-b12s-ai-agent?hsLang=en#main-content) - [Agent Skills](https://support.b12.io/en/working-with-b12s-ai-agent?hsLang=en#agent-skills) - [Built-in features](https://support.b12.io/en/built-in-features?hsLang=en#main-content) - 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