--- title: Adding and customizing exit pop-ups [B12 2.0] description: Utilize exit intent pop-ups to convince your visitors to convert. This feature requires the Basic Subscription or above. --- [Skip to content](https://support.b12.io/en/v2/how-to-use-exit-intent-pop-ups#main-content) ![b12 logo](https://support.b12.io/hubfs/b12%20logo.svg) - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) Open main navigation Close main navigation - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) - [Start for free](https://b12.io/signup/) [Start for free](https://b12.io/signup/) How can we help? - There are no suggestions because the search field is empty. 1. [B12 Help Center](https://support.b12.io/en?hsLang=en) 2. [B12 2.0](https://support.b12.io/en/b12-2-0?hsLang=en) 3. [Sitewide Settings](https://support.b12.io/en/b12-2-0?hsLang=en#sitewide-settings) # Adding and customizing exit pop-ups \[B12 2.0\] ## Learn how to enable, customize, and edit exit intent pop-ups on your B12 website. | ![me-webp-May-22-2025-10-46-54-0896-PM](https://support.b12.io/hs-fs/hubfs/me-webp-May-22-2025-10-46-54-0896-PM.webp?width=60&height=60&name=me-webp-May-22-2025-10-46-54-0896-PM.webp) Written by: Madeline B. Last updated: 6 Nov., 2025 | | --- | Exit intent pop-ups are windows that appear when a visitor’s cursor moves toward closing the page or navigating away from your website. These pop-ups are designed to capture attention and encourage visitors to take action before leaving — such as signing up for a newsletter or viewing a promotion. The most effective exit intent pop-ups highlight a special offer or reinforce your business’s value proposition. ### Editing exit pop-ups 1\. In the left sidebar, go to **`Website` \>** `Settings` 2\. Scroll to **Exit pop-up**, then click `Goal: Collect email addresses`. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-07-40-26-3563-PM.png?width=250&height=469&name=image-png-Nov-05-2025-07-40-26-3563-PM.png) 3\. Click the dropdown under **Status**, then select `Enabled`. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-07-41-32-3483-PM.png?width=250&height=229&name=image-png-Nov-05-2025-07-41-32-3483-PM.png) The live preview on the right will instantly update to show your changes. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-07-44-36-0745-PM.png?width=552&height=300&name=image-png-Nov-05-2025-07-44-36-0745-PM.png) 4\. Under **Settings**, choose where the pop-up appears — on `All pages` or `Specific pages`. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-07-47-38-4130-PM.png?width=250&height=363&name=image-png-Nov-05-2025-07-47-38-4130-PM.png) If `Specific pages` is selected, use the checkboxes to choose which pages you want the pop-up to display on. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-07-51-03-4939-PM.png?width=250&height=408&name=image-png-Nov-05-2025-07-51-03-4939-PM.png) You can also enable the option for the pop-up to stay visible when the page is refreshed. 5\. Under **Content**, edit your pop-up’s text and form fields. You can update the Title, Subtitle, Description, and Contact Form to fit your message. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-07-48-49-0885-PM.png?width=250&height=485&name=image-png-Nov-05-2025-07-48-49-0885-PM.png) 6\. Under **Appearance**, you can [change the layout](https://support.b12.io/en/articles/1723758-changing-section-layout?hsLang=en), animations, background, width group, or [section height](https://support.b12.io/en/adjusting-section-height?hsLang=en) of your pop-up. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-08-01-21-0311-PM.png?width=250&height=496&name=image-png-Nov-05-2025-08-01-21-0311-PM.png) Additional options foralignment, background styling, grids & dimensions, and mobile are available at the bottom of the Appearance settings. ![](https://support.b12.io/hs-fs/hubfs/image-png-Nov-05-2025-08-02-54-4088-PM.png?width=250&height=159&name=image-png-Nov-05-2025-08-02-54-4088-PM.png) 7\. When finished, click `Publish` in the upper-right corner of the editor to make your pop-up live. - [Getting started](https://support.b12.io/en/getting-started?hsLang=en#main-content) - [Introduction](https://support.b12.io/en/getting-started?hsLang=en#introduction) - [Detailed guides](https://support.b12.io/en/getting-started?hsLang=en#detailed-guides) - [Working with B12's AI Agent](https://support.b12.io/en/working-with-b12s-ai-agent?hsLang=en#main-content) - [Agent Skills](https://support.b12.io/en/working-with-b12s-ai-agent?hsLang=en#agent-skills) - [Built-in features](https://support.b12.io/en/built-in-features?hsLang=en#main-content) - [Visual edit](https://support.b12.io/en/built-in-features?hsLang=en#visual-edit) - [Code editor](https://support.b12.io/en/built-in-features?hsLang=en#code-editor) - [Data & users (Backends)](https://support.b12.io/en/built-in-features?hsLang=en#data-users-backends) - [Forms & submissions](https://support.b12.io/en/built-in-features?hsLang=en#forms-submissions) - [Commerce](https://support.b12.io/en/built-in-features?hsLang=en#commerce) - [Contact manager](https://support.b12.io/en/built-in-features?hsLang=en#contact-manager) - [eSignatures](https://support.b12.io/en/built-in-features?hsLang=en#esignatures) - [Email Marketing](https://support.b12.io/en/built-in-features?hsLang=en#email-marketing) - [Team](https://support.b12.io/en/built-in-features?hsLang=en#team) - [Analytics](https://support.b12.io/en/built-in-features?hsLang=en#analytics) - [Website settings](https://support.b12.io/en/built-in-features?hsLang=en#website-settings) - [Adding functionality](https://support.b12.io/en/adding-functionality?hsLang=en#main-content) - [Third-party integrations](https://support.b12.io/en/adding-functionality?hsLang=en#third-party-integrations) - [Publishing & growing](https://support.b12.io/en/publishing-growing?hsLang=en#main-content) - [Domains](https://support.b12.io/en/publishing-growing?hsLang=en#domains) - [Connecting your Domain](https://support.b12.io/en/publishing-growing?hsLang=en#connecting-your-domain) - [Managing Your Domain](https://support.b12.io/en/publishing-growing?hsLang=en#managing-your-domain) - [Email Forwarding & Sending](https://support.b12.io/en/publishing-growing?hsLang=en#email-forwarding-sending) - [Growth & Marketing](https://support.b12.io/en/publishing-growing?hsLang=en#growth-marketing) - [Troubleshooting](https://support.b12.io/en/troubleshooting?hsLang=en#main-content) - [FAQs](https://support.b12.io/en/troubleshooting?hsLang=en#faqs) - [Account & billing](https://support.b12.io/en/account-billing?hsLang=en#main-content) - [Account Login & Password](https://support.b12.io/en/account-billing?hsLang=en#account-login-password) - [Subscription & Payment Information](https://support.b12.io/en/account-billing?hsLang=en#subscription-payment-information) - [Your Account](https://support.b12.io/en/account-billing?hsLang=en#your-account) - [Managing Multiple Websites](https://support.b12.io/en/account-billing?hsLang=en#managing-multiple-websites) - [Multi-user](https://support.b12.io/en/account-billing?hsLang=en#multi-user) - [Getting support](https://support.b12.io/en/getting-support?hsLang=en#main-content) - [Professional & Advanced Plan Support (B12 2.0)](https://support.b12.io/en/getting-support?hsLang=en#professional-advanced-plan-support-b12-2-0) - [B12 2.0](https://support.b12.io/en/b12-2-0?hsLang=en#main-content) - [Website Structure and Content](https://support.b12.io/en/b12-2-0?hsLang=en#website-structure-and-content) - [Website Style & Design](https://support.b12.io/en/b12-2-0?hsLang=en#website-style-design) - [Sitewide Settings](https://support.b12.io/en/b12-2-0?hsLang=en#sitewide-settings) - [Using the B12 Editor](https://support.b12.io/en/b12-2-0?hsLang=en#using-the-b12-editor) - [Analytics & SEO](https://support.b12.io/en/b12-2-0?hsLang=en#analytics-seo) - [Integrations - General](https://support.b12.io/en/b12-2-0?hsLang=en#integrations-general) - [Integrations - Communication](https://support.b12.io/en/b12-2-0?hsLang=en#integrations-communication) - [Integrations - Language](https://support.b12.io/en/b12-2-0?hsLang=en#integrations-language) - [Integrations - Ecommerce](https://support.b12.io/en/b12-2-0?hsLang=en#integrations-ecommerce) - [Professional & Advanced Plan Features](https://support.b12.io/en/b12-2-0?hsLang=en#professional-advanced-plan-features) - [Troubleshooting & Resources](https://support.b12.io/en/b12-2-0?hsLang=en#troubleshooting-resources) - [Contact Forms](https://support.b12.io/en/b12-2-0?hsLang=en#contact-forms) - [Online Scheduling](https://support.b12.io/en/b12-2-0?hsLang=en#online-scheduling) - [Advanced Editing (Experts Only)](https://support.b12.io/en/b12-2-0?hsLang=en#advanced-editing-experts-only) [![B12\_logo\_2025](https://support.b12.io/hs-fs/hubfs/B12_logo_2025.png?width=53&height=24&name=B12_logo_2025.png "B12_logo_2025")](https://www.b12.io) © 2025 B12. 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