Installing a Facebook Pixel [B12 2.0]

Written by Jay Douglas Last updated: 10 Mar. 2025

To install a Facebook pixel on your website, you need to create and copy the Facebook pixel code and then paste it into your B12 website's Head HTML.

1. Create the Facebook pixel.

2. Copy the Facebook pixel code.

3. From your B12 Dashboard, click Website > Settings.

4. Next to Sitewide integrations, click Add new.

    

5. Choose Facebook Pixel.

6. Paste your integration code in the Code box.

7. Click Add Integration.

    

8. Click Publish to update your live website with your changes.