--- title: Adding Google Analytics to your website description: Learn how to connect Google Analytics to your B12 website. Get step-by-step instructions for setting up your tag and verifying your integration. --- [Skip to content](https://support.b12.io/en/v3/connect-google-analytics-to-your-website#main-content) ![b12 logo](https://support.b12.io/hubfs/b12%20logo.svg) - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) Open main navigation Close main navigation - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) - [Start for free](https://b12.io/signup/) [Start for free](https://b12.io/signup/) How can we help? - There are no suggestions because the search field is empty. 1. [B12 Help Center](https://support.b12.io/en?hsLang=en) 2. [Adding functionality](https://support.b12.io/en/adding-functionality?hsLang=en) 3. [Third-party integrations](https://support.b12.io/en/adding-functionality?hsLang=en#third-party-integrations) # Adding Google Analytics to your website ## Learn how to connect Google Analytics to your B12 website. | ![](https://support.b12.io/hs-fs/hubfs/me-webp-3-webp-Nov-15-2024-06-27-41-0229-PM.webp?width=60&height=60&name=me-webp-3-webp-Nov-15-2024-06-27-41-0229-PM.webp) Written by: Madeline B. Last updated: 09 Apr., 2026 | | --- | Google Analytics is a free tool from Google that tracks and reports website traffic. By adding it to your B12 website, you can see how visitors find and interact with your site. This article walks you through retrieving your Google Tag Manager tag from Google Analytics and asking the B12 AI Agent to add it to your website. **Before you begin:** You'll need a Google account to complete these steps. ### Setting up Google Analytics 1. Create a [Google Analytics account](https://analytics.google.com). 2. Create a new account if prompted, then create a [Property](https://support.google.com/analytics/answer/9304153) for your website. 3. Under **Data Streams**, select `Web`. 4. Copy the **Measurement ID** for your Google tag. It looks like `G-XXXXXXXXXX`. ### Adding your Google tag in B12 1. Open the AI Agent in your B12 editor. 2. Paste the following prompt, replacing the placeholder with your Measurement ID: ``` Add Google Analytics with this ID: INSERT YOUR TAG ID ``` The AI Agent will integrate the tag into your website automatically. 3. Click `Publish` to update your live website. ### Verifying your setup After adding your tag, it can take 24–48 hours for data to start appearing in Google Analytics. To confirm your tag is working right away, use [Google Tag Assistant](https://tagassistant.google.com), a free Chrome extension that checks whether your tag is installed and firing correctly. **Tip:** If you're new to Google Analytics, Google offers a [guided tour](https://analytics.google.com) to help you navigate your reports and understand your data. - [Getting started](https://support.b12.io/en/getting-started?hsLang=en#main-content) - [Introduction](https://support.b12.io/en/getting-started?hsLang=en#introduction) - [Detailed guides](https://support.b12.io/en/getting-started?hsLang=en#detailed-guides) - [Working with B12's AI Agent](https://support.b12.io/en/working-with-b12s-ai-agent?hsLang=en#main-content) - [Agent Skills](https://support.b12.io/en/working-with-b12s-ai-agent?hsLang=en#agent-skills) - [Built-in features](https://support.b12.io/en/built-in-features?hsLang=en#main-content) - [Visual edit](https://support.b12.io/en/built-in-features?hsLang=en#visual-edit) - [Code editor](https://support.b12.io/en/built-in-features?hsLang=en#code-editor) - 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