Learn more about translating your website for international users.
Written by: Madeline B. Last updated: 30th June 2025 |
If your business serves customers across different regions or languages, you may want your website to support multilingual access. While B12 does not offer native translation features, there are several third-party tools you can use to add language switching to your site.
This article outlines your options and offers tips for managing language accuracy and user experience.
Most browsers already offer translation tools
Modern web browsers like Chrome, Safari, and Edge can automatically detect and translate websites based on the user’s preferred language settings. This can be a good starting point for accessibility.
Third-party translation tools you can integrate
If you want more control over translations or prefer an on-site language switcher, you can use a third-party website translation service. Most of these tools offer an embed script that can be added through your site’s custom code settings.
Here are a few tools that work well with B12:
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Weglot – One of the most popular options for automatic translation with a customizable language switcher
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ConveyThis – Easy setup and supports over 100 languages
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Google Translate website widget – Free and widely recognized, though the UI is more basic
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MotionPoint – Enterprise-level translation with human review options
How to add an integration to your B12 website: To install one of these tools on your B12 website, check out this article!
What to know about auto-generated translations
While tools like Weglot and Google Translate offer convenience, automated translations may not always be accurate or culturally appropriate. Mistranslations can confuse visitors or, in some cases, negatively impact your brand’s credibility.
If your website includes legal, medical, or industry-specific content, we recommend reviewing auto-generated translations with a fluent speaker or professional translator.
Changing the language of AI Assist content
If you’re using AI Assist to generate copy for your site, you can choose the output language directly within the tool.
To learn more, visit Changing AI Assist language settings.
Related articles
To learn more about translating your website, review the following articles:
Get in touch with support for further assistance!
If you need help using the B12 editor, click the Chat button in the lower-right corner of your screen to talk to a live agent during support hours, or email hello@b12.io.