Why is Google My Business (GMB) important?

Properly setting up a GMB account will ensure that your business looks professional and legitimate in Google Search and Google Maps.

Overview

GMB setup is split into 3 steps:

  1. Create a business listing (if you don't already have a business listing on Google).
  2. Verify your GMB listing
  3. Connect your GMB account to your B12 listings account

1. Create a business listing (if you don't already have one)

  • Log in with a Google account (preferably a business email, since this GMB listing will represent your business).
  • Search for your business name (if you find it, it means that somebody else tried to set it up, and you can request to take ownership of it: https://support.google.com/business/answer/4566671?hl=en), then click Create a business with this name.
  • Confirm your business name and click Next.
  • Select a category for your business and click Next.
  • Depending on your business category, you may be asked to add a location.
  • Add your service areas.
  • Pick the region in which your business is based.
  • List either your existing website, your B12 domain if you know it, or your business phone number.
  • Click Finish.
  • Verify your business. Optionally, you can skip this step and verify you business later.
  • Adding business hours. Optionally, you can skip this step and add this information later.
  • Choose whether or not to accept messages via Google My Business. Optionally, you can skip this step and make this selection later.
  • Add a business description. Optionally, you can skip this step and add this information later.
  • Add photos of your business. Optionally, you can skip this step and add photos later.
  • Add Google Ad credits if you'd like.
  • Click Continue to finish profile creation. All set!

2. Verify your GMB listing

Once you receive a postcard from Google with your verification code, you can verify your GMB listing.

  • Log into the business dashboard and click Enter verification code in the Pending verification box.
  • Enter the code into the code box and click Verify.
  • You should see a confirmation screen!

3. Connect your GMB account to your B12 listings account

Follow the instructions in this support article.

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