Why is Google My Business (GMB) important?
Properly setting up a GMB account will ensure that your business looks professional and legitimate in Google Search and Google Maps.
GMB setup is split into 3 steps:
1. Create a business listing (if you don't already have one)
Go to https://www.google.com/business/, and click Manage now.
Log in with a Google account (preferably a business email, since this GMB listing will represent your business).
Search for your business name (if you find it, it means that somebody else tried to set it up, and you can request to take ownership of it: https://support.google.com/business/answer/4566671?hl=en), then click Create a business with this name.
Confirm your business name and click Next.
Select a category for your business and click Next.
Depending on your business category, you may be asked to add a location.
Add your service areas.
Pick the region in which your business is based.
List either your existing website, your B12 domain if you know it, or your business phone number.
Verify your business. Optionally, you can skip this step and verify you business later.
Adding business hours. Optionally, you can skip this step and add this information later.
Choose whether or not to accept messages via Google My Business. Optionally, you can skip this step and make this selection later.
Add a business description. Optionally, you can skip this step and add this information later.
Add photos of your business. Optionally, you can skip this step and add photos later.
Add Google Ad credits if you'd like.
Click Continue to finish profile creation. All set!
2. Verify your GMB listing
Once you receive a postcard from Google with your verification code, you can verify your GMB listing.
Log into the business dashboard and click Enter verification code in the Pending verification box.
Enter the code into the code box and click Verify.
You should see a confirmation screen!
3. Connect your GMB account to your B12 listings account
Follow the instructions in this support article.