Adding E-Commerce to your B12 website

Written by: Jay Douglas Last update: 02 Dec., 2025

While B12 does not currently offer an in-house e-commerce tool, we do support integrations with any e-commerce platform that supports the use of embedded stores facilitated by HTML or JavaScript embed codes.

Common embedded e-commerce platforms include Ecwid and Shopify. To learn more about these platforms and the steps necessary to add them to your site, you'll want to take a look at our setup articles for each platform:

• Ecwid: Setting Up Ecwid

• Shopify: Adding a Shopify collection to your website

If you're working with another e-commerce platform that supports HTML or JavaScript embed codes, then your best bet will be to take a look at our universal embed code article.