Learn how to edit your website's OG tags to change the link preview on social media sites, like Facebook and LinkedIn.
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Each page on your website has metadata associated with it that tells external resources about that page. Open Graph (OG) tags are a specific type of metadata that are most often used when sharing a link on social media platforms, like Facebook or LinkedIn, as well as through communication/messenger apps, like iMessage or Slack. The OG Title, Description, and Media are often visible as a small preview of your link on these platforms.
To customize a page's link preview, you can edit the Open Graph Tags by following these steps:
1. Click Website, then Pages, then select the page, blog post, service, or team member page you would like to update from the list.
Important: Your Home page OG tags determine what is seen when sharing your domain name only (example: https://www.yourdomain.com).
2. In the left editing pane, scroll to the very bottom until you see the Metadata or Search engine optimization section and click the box below.
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3. Scroll down to Open Graph Tags and edit the Page Open Graph title and Page Open Graph description fields.
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4. Set a preview image for your page by clicking Choose from library below Page Open Graph media. Select the image you would like to use in your page's preview.
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5. Click Publish to update these changes on your website.
For more information about page metadata and how it is used, see this article.
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