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B12 Website Subscription Plans and Pricing

Learn more about our B12 plans and pricing options.

Written by: Madeline B.

Last updated: 18 Aug., 2026

At B12, we make it easy to create a professional, functional, and optimized website. Whether you prefer to build your site yourself or enlist the help of our experts, there are plans and services tailored to your needs. Below, we'll break down the options available, including pricing plans and the benefits of each route.

DIY Route: Build It Yourself

If you’re looking for an affordable and hands-on way to create your website, our DIY plans are a great choice. With these subscriptions, you’ll have access to essential tools and resources to get your site up and running, along with limited access to our Customer Success team for any questions along the way.

Pricing and Features

Free Subscription

A professional website with a custom domain and tools to help you grow online and access to the B12 platform which includes:

  • Mobile responsive website
  • Easy-to-use website editor
  • yourbusiness.b12sites.com subdomain
  • Limited daily and monthly AI credits

Basic Subscription

A professional website with a custom domain and tools to help you grow online including:

  • Mobile responsive website
  • Easy-to-use website editor
  • Free domain*
    • Free for the first year, learn more here*
  • Remove B12 ads
  • Traffic analytics & reporting
  • On-site conversion tools
  • Email & chat support
  • 200 AI credits/month
  • Price: 
    • $49/mo billed monthly
    • $42/mo billed annually (15% off)

Basic + Client Engagement

All the tools you need to attract, win, and serve clients online including:

  • Mobile responsive website
  • Easy-to-use website editor
  • Free domain*
    • Free for the first year, learn more here*
  • Remove B12 ads
  • Traffic analytics & reporting Integrations
  • On-site conversion tools
  • Email & chat support
  • Custom email addresses
  • Client intake
  • Email marketing
  • Contact manager
  • Contracts & eSignature
  • Advanced team management
  • 300 AI credits/month
  • Price:
    • $78/mo billed monthly
    • $67/mo billed annually (15% off)

Need additional seats for your editor? You can purchase additional team member seats at $29/seat.

Is DIY a good route for me?

Our DIY plans are available to everyone but are tailored to individuals and businesses who prefer to take control of building their own site and have some degree of experience with web development—though it is certainly not required, B12 makes web development easy for beginners and professionals alike. However, our DIY plans come with essential support but the experience is primarily self-guided, making it ideal for those comfortable with a hands-on approach.

Do-It-For-You (DIFY): Expert Setup Route

Note: Our DIFY services are only available to service-based companies located in the United States. For more information, reach out to hello@b12.io or schedule a sales demo here.

For businesses looking for a white-glove experience, our Expert Setup service is the ideal solution. This route offers a full-service, end-to-end website creation experience handled by our expert team. You will have access to a dedicated team of designers and copywriters managed by our launch team who will be briefed on your needs and wants for your new website.

Subscription Pricing and Features

Professional Subscription:

  • Visual Website Editor and mobile-optimized website

  • Low-latency website hosting with unlimited bandwidth and unlimited storage

  • Unlimited support from our Customer Success team via email, chat, and scheduled calls/screen shares

  • Appointment scheduling

  • Intake forms

  • Contracts and eSignatures

  • Email marketing

  • Contact manager

  • Website and SEO Analytics to track traffic and site performance

  • Ability to request design and copy updates to your website from our expert team

  • Ability to invite additional team members to access your account

  • 300 AI credits/month

  • Pricing:
    • $199/mo billed monthly

    • $169/mo billed annually (15% off)

Advanced Subscription:

  • Visual Website Editor and mobile-optimized website

  • Low-latency website hosting with unlimited bandwidth and unlimited storage

  • Priority support from our Customer Success team via email, chat, and scheduled calls/screenshares

  • Account access for up to 5 team members

  • Appointment scheduling
  • Intake forms
  • Contracts and eSignatures
  • Email marketing
  • Contact manager
  • Website Analytics to track traffic and site performance
  • Ongoing SEO support, including metrics tracking and Account Review consultations
  • Monthly content creation (blog posts) sent for review and automatically published to your website
  • Ability to request design and copy updates to your website from our expert team
  • 300 AI credits/ month
  • Pricing:
    • $399/mo billed monthly
    • $339/mo billed annually (15% off)

One-Time Setup Fee: ($1,999)

Receive expert setup by our in-house copywriting and design team—all managed by your point of contact, a specialized launch manager.

Need additional seats for your editor? You can purchase additional team member seats at $29/seat.

Upgrading your B12 subscription

  1. Click the dashboard b12 logo logo in the upper left corner of the editor, or use this direct link to upgrade your subscription. 

  2. Click Upgrade plan.

  3. Choose whether you want to be billed monthly or yearly.

  4. Select the subscription plan you want.

  5. Enter your payment information to complete checkout.

Adding monthly credits

On a paid plan, you can raise or lower your monthly AI credits without changing plans.

  1. Go to the Plans screen.
  2. Next to Monthly credits on your plan, click Change.
  3. Open the dropdown and select the number of credits you want each month. Options run from your plan's included credits up to 10,000 credits per month.
  4. Confirm your change.

This sets a new monthly credit level. The credits are included in each billing period, not bought once. You can't lower your credits below the number you've already used this month. If you need fewer credits than you've used, wait until your next billing period.

Adding Client Engagement seats

If you're on Website + Client engagement, you can add or remove seats from the Plans screen. Additional seats are $29/month each. You can't reduce your seat count below the number of seats you've already assigned to team members. See Client Engagement seats.