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Generating an AI website draft

Learn more about how to get the most out of your B12 website draft with AI prompting.

Written by: Madeline B.

Last updated: 17 Sep., 2025

When creating your new AI-generated website with B12, you’ll start by entering key information about your business. The more details you provide, the better the AI can design a draft that reflects your brand.

Creating your AI-generated website draft

1. To create an AI website using B12, go to the signup page.

2. Enter your business name and a business description. 

The more information you enter in the prompt, the more tailored the final output will be. We suggest you include the following in your business description:

  • Brief Overview of Your Business - Explain what your business does in a few sentences.
  • Services Provided - List your core services or products, which will help the AI structure relevant pages and sections on the website.
  • Unique Selling Points - Highlight what sets your business apart from competitors. This could be your business's mission, values, unique products, or service quality. 
  • Desired Website Structure - If you have a particular website layout in mind, describe it here. Specify if you’d like certain pages (e.g., “About Us,” “Services,” “Contact”) so the AI can create a structure that meets your expectations.

Example prompt:

[Your Business Overview]. We specialize in [Service/Products] with a focus on [Unique Selling Points].

Our business stands out because [Explain Unique Qualities].

For our website, we’d like the following pages: [List Desired Pages, e.g., Home, About, Services, Blog, Contact].

We also need sections like [specify sections, e.g., client testimonials, portfolio, contact form, etc.].

We would like the website to [specify the look and feel you'd like to capture with your site's design].

Note: You can refer to the B12 Prompt Gallery for inspiration when dictating style and tone of your website in your prompt. 

3. (Optional) Click icon-sparkles.inline Enhance Prompt to let B12 AI refine your draft input. You can edit the enhanced prompt before proceeding.

4. Once your prompt is ready, click the up arrow ⬆ to continue.

5. Enter your name, email, and password.  This step ensures you can log in and access your draft anytime in the B12 Editor.

6. Click Generate.

  • The AI will take a few minutes to create your draft.

  • Once it’s ready, you’ll be taken to the B12 Editor, where you can edit, customize, and personalize your website.

Multiple Businesses? If you have multiple businesses you'd like to build a website for you can now utilize the B12 business switcher tool. Read more about how to do that using this article.