Skip to content
Start for free
  • There are no suggestions because the search field is empty.

Interpreting email marketing metrics

Learn how to understand how your emails are performing and what recipient actions mean for your outreach.

static.intercomassets.comavatars337561square_128Meredith_Headshot-1462435312-1462487117-Apr-18-2024-02-53-22-9331-PM-modified
Written by: Meredith
Last updated: 16 Oct. 2026
   This feature requires at least one Client Engagement seat. View plans and pricing here.

When you send an email through the Email Marketing tool, you'll see a few key metrics after it is sent. To find them, go to email marketing Email marketing in the left menu and click Sent.

Note: Recipient activity can take up to 24 hours to appear.

See what recipient count, open rate, and click rate mean for the emails you send with Email Marketing.

Understanding available metrics

Recipient count: The number of contacts the email was sent to.

Open rate: The percentage of recipients who opened your email.

Click rate: The percentage of recipients who clicked the link in your email
(often referred to as click-through rate or CTR).