 Written by: Jay Douglas
Last updated: 22 Apr., 2026
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Q: What's an integration?
An integration allows you to embed a third-party service directly on your website. We highly recommend integrations because they can increase your efficiency, sales, and web traffic.
For example, instead of linking to your Facebook, integrate it into your website! Rather than taking your hard-earned customer traffic to Facebook, customers will stay on your site, increasing your likelihood of converting (a sale, a scheduled meeting, a newsletter signup, etc.).
Q: Can I integrate using the B12 editor?
All accounts, including Free plans, can add third-party integrations to a B12 website. Adding an integration to your website is simple, but you need the embed code. Once you have the embed code, you can either add an integration section to a page or add a sitewide integration.
Q: What’s an embed code?
To integrate your third-party application onto your new B12 site, we need an embed code from you. This line of code corresponds to your account data, which is private to you.
Note: We cannot copy embed codes from pre-existing websites. You need to sign in to your third-party account, generate the embed code from your account, and then add it in the B12 editor.
Q: How do I get my embed code?
For a walkthrough on getting your embed code to us so we can add a third-party integration into your website, find your third party below:
Social Media:
Merchant/E-commerce:
Booking:
Blog:
Videos:
Emails/Newsletters:
Global:
Q: What if I don't see my third party listed?
You could also check whether your third-party has any support articles on generating embed code. If you have an embed code, you'll likely be able to add the integration. Once you have the HTML/embed code for your integration, you can add it to your website yourself.