Provide new context by updating your Business description

Your business description is a short summary of your business stored in your profile. It begins as the prompt you wrote when you first generated your site, but it is still used regularly by the AI Agent after your site is generated. The agent reads your description before every change it makes, so it works like a standing set of instructions for your whole site. This article explains how your description guides the AI Agent, what to put in it, and how to keep it current.

How your business description guides the AI Agent

Think of your business description as project-level instructions for the AI Agent. The AI Agent reads it before every action, so the context applies to everything it builds or edits, without you having to repeat yourself in each request.

This is why a detailed description is worth the effort. The more the AI Agent knows about your business, your audience, and how you want things done, the more each change reflects your business by default.

Your description starts as the prompt you used to generate your site, and you can update it any time your business changes, your priorities shift, or even if your website functionality changes.

Where to find your business description

Your business description lives in your profile. To open it:

1. Click the B12 logo in the upper-left corner.
2. Select Profile.
3. Scroll to the Business section.

Updating your business description

To edit your description:

1. Click into the business description field and make your changes. You can edit the Business name, Email address, and Business description.
2. Click Save.

Your change takes effect the next time the AI Agent works on your site. There is nothing to publish for the description itself.

What to include in your description

Include anything you want the AI Agent to keep in mind every time it works on your site. It's especially important to update your business description if anything has changed or become outdated. Useful things to add or edit:

• Business identity: your name, what you do, and who you serve.
• Tone and voice: how your copy should sound, for example warm and plain-spoken, or formal and precise.
• Recurring instructions: requests you would otherwise repeat, such as always inviting visitors to book a consultation.
• Constraints: things to avoid, such as long paragraphs or stock photos of people.
• Key details to reuse: facts the AI Agent should apply consistently, such as your service area, hours, or main call to action.
• Your website's goal: what the site is for. This is useful even if you don't have a traditional business, for example a portfolio meant to attract freelance clients.

Here is an example of a updated business description:

Previous Business description:
Lumen Studio is a photography business serving customers in the Austin area. We provide studio photography, sports photography, and wedding photography. Keep the tone warm and personal, and write in short, easy-to-read paragraphs. The main goal is to get visitors to submit a contact form.

Updated Business description:
Lumen Studio is a wedding photography business serving couples in the Austin area. We no longer provide studio photography or sports photography. Keep the tone warm and personal, and write in short, easy-to-read paragraphs. The main goal is to get visitors to book a consultation, so include a clear booking call to action on every page. Secondary CTA is to register for a member account. Avoid generic stock photos of people. Make sure every blog post has a publication date and comments section.

Applying changes to your existing site

Updating your description shapes the AI Agent's future work. It does not change the text already on your pages. If you want an existing detail corrected on your live site, ask the AI Agent directly in the chat:

My business name has changed to [new business name]. Update it everywhere it appears on my website, including the header, footer, and any page that mentions it by name.

After the AI Agent makes the change, your updates go live only when you publish. Open the preview, confirm everything looks correct, then publish your site.

Frequently asked questions

→ I updated my description, but my website looks exactly the same. Why?

⇒ Your description guides what the AI Agent does next. It doesn't rewrite the pages you already have. To change something on your current site, ask the AI Agent to make that specific change.

→ Do I need to publish after editing my description?

⇒ No. Your description saves to your account right away. Publishing is only needed after the AI Agent changes your website pages.

→ I don't have a traditional business. What should I put here?

⇒ Describe what your site is for, who it's meant to reach, and what you want visitors to do. The AI Agent uses that goal the same way it would use a business description. 

→ How detailed should my description be?

⇒ As detailed as is useful. The AI Agent applies everything in your description to future changes, so adding tone, constraints, and recurring instructions leads to results that need less correction.