 Written by: Jay Douglas
Last updated: 10 Apr., 2025 |
B12 includes a built-in analytics report that shows how visitors are finding and interacting with your website. Reports cover 30-day trends and update weekly.
Viewing your website's analytics
1. In the left sidebar menu, go to 
Analytics
2. Review the report on the right side of the editor. It includes the following sections:
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Website traffic The number of unique visits to your website over the last 30 days.
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Top pages and blog posts The individual pages on your website with the most visits.
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Traffic sources How visitors arrived at your website, broken down by percentage:
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Organic search — visitors found your site through a search engine like Google or Yahoo
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Referral — visitors clicked a link to your site from another website
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Social — visitors clicked a link from a social media platform like Facebook or LinkedIn
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Direct — visitors typed your website address directly into their browser
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Traffic by device The types of devices visitors used to view your website, shown by percentage.
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Interactions Actions visitors took on your website, which may include contact or booking form submissions, Drift chat conversations, and emails (if you use a B12 custom email address).
Note: If you don't see any data yet, your website may have been published within the last week. If data is still missing after a week, try re-publishing your website to activate analytics reporting.
For more detailed analytics reporting, we recommend linking a free Google Analytics account by following these instructions.