Why is my marketing email under review?
Learn how email review works and what it means when a message is temporarily held.
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Written by: Adam Marcus |
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Sometimes, an email you send with Email Marketing is held for review. You'll see this in Email marketing:

Why emails are placed in review
In accordance with B12's terms of service, you should not use B12 for nefarious purposes (e.g., fraud, impersonation, and abuse, among other disallowed practices). For Email Marketing, this most commonly surfaces as spam, phishing, or abusive emails.
To help prevent such content, your emails will sometimes be placed into a review queue to be automatically sent after a B12 team member reviews them. This most commonly happens when you have recently purchased access to Email Marketing, but might happen for other reasons as well. With time and as you send more compliant emails, you should generally see your emails requiring less or no review.
If your email is marked as in review, there is no action necessary. Review takes 3 to 5 business days. Your email is sent as soon as it's approved.
