Favicon: is also known as a website or tab icon. It is a file containing a small icon, associated with a particular website or webpage.
This icon does not serve any purpose from an SEO perspective but makes your website identifiable when a user has multiple tabs open. You can use http://www.favicon-generator.org/ to generate a favicon if you don’t have one.
- On the panel on the left side of the screen, click on the Search Engines tab that is under the Website section.
- Once on the settings tab, click on Search engines and once you’re in the SEO Information section, you will see the following screen:
- Hit Save and you're good to go!