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Composing and sending emails with B12 Email marketing

Learn how to keep your contacts informed by creating and sending professional emails from your B12 account.

ronnel

Written by: Ronnel DG

Last updated: 16 Oct., 2026

  This feature requires at least one Client Engagement seat. View available plans and pricing here.

B12 Email Marketing lets you send emails to the contacts in your Contact manager. Whether you’re announcing your website launch, promoting a new service, or sharing an update, you can create professional messages that match your brand.

Selecting email templates

1. In the left sidebar menu, go to email marketing Email marketing.

2. All your drafted, sent, and automated emails can be managed here. Click Start a new email.

Email Marketing page with an arrow pointing to the Start a new email button

3. Choose a template.

B12 offers pre-written templates for various purposes, including welcome messages, event announcements, and survey requests.

To start from scratch, select Blank email.

Template list with announcement emails such as Event announcement and Website launch, and the Customize button

4. After selecting a template, click Customize to personalize your email’s text, images, and layout.

Design step of the email editor with the email title, sections, style settings, and the Continue button

5. When you’re finished editing, click Continue to set up your email details.

Setup step of the email editor with the From, Subject, and Preview text fields and the Review button

6. When you're finished, click Review. In the next pane, click Send a test email  to preview your message before sending it to your contacts.

Review step showing the email details, with the Send test email link and the Send email button

7. Once your email looks polished and finalized, click Send email. In the pop-up, click Send now to send your email.

Note: Some emails are held for review before they go out, especially on new accounts. Learn more in Why is my marketing email under review?