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Connect Google Analytics to Your Website
Connect Google Analytics to Your Website

Get a deeper understanding of your website's visitors by collecting data with the free tool Google Analytics.

Jay Douglas avatar
Written by Jay Douglas
Updated over a week ago

Google Analytics is a free tool that allows you to analyze in-depth detail about the visitors to your website. 

Follow these instructions to connect your account.

1. If you haven't yet, create a Google Analytics account here and create a new Property for your website.

2. Under Data Streams, then Web for your Property, copy the code for your Google Tag.

In most cases, it will look like this:

<!-- Google tag (gtag.js) -->
<script async src=""></script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'TAG_ID');

3. Log in to From your B12 Dashboard, click Website, then click Settings.

4. Next to Sitewide integrations, click Add new.

5. Choose Google Tag Manager.

6. Paste your Google Tag in the Code box.

Then click Add integration.

7. Click Publish to update your live website with your changes.

Note: It takes 24-48 hours for data to appear in your Google Analytics account, but you can test your setup with Google Tag Assistant.

Learn more with this guided tour of Google Analytics.

Contact for additional help!

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