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What does [bracket] mean in B12 Email Marketing?

How to use brackets in pre-written messages

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Written by Katelyn Gray

Last updated: 05 Jan., 2026

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You will notice that our pre-written email messages include words or phrases surrounded by brackets [ ]. 

These brackets signify a section of the email that needs to be updated with your unique information, such as business name or your city. We surround these phrases with brackets so you can quickly scan the pre-written messages and personalize them to reflect your information.