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What does [bracket] mean in B12 Email Marketing?
What does [bracket] mean in B12 Email Marketing?

How to use brackets in pre-written messages

Written by Katelyn Gray
Updated over a week ago

You will notice that our pre-written email messages include words or phrases surrounded by brackets [ ]. 

These brackets signify a section of the email that needs to be updated with your unique information, such as business name or your city. We surround these phrases with brackets so you can quickly scan the pre-written messages and personalize them to reflect your information.

If you have any questions, contact your dedicated customer success team member or email support at

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