Utilize exit intent pop-ups to convince your visitors to convert. This feature requires the Basic Subscription or above.
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Last updated: 16th July 2025 |
Exit intent pop-ups are windows that appear over your website when a visitor intends to leave the page. If a visitor moves their cursor toward the top of the browser window, a pop-up displays that encourages them to stay on your site and take the next step toward conversion. The most effective exit intent pop-ups highlight a promotion or explain the value that you offer your visitors.
Your exit intent pop-up settings are located in the website editor under Website > Settings.
How to enable exit intent pop-ups
1. Log in to the B12 editor
2. On the left-hand editing panel, select Website > Settings
3. The Settings pane will show an Exit pop-up card with a goal (e.g., Collect email addresses) and a status indicator (for new websites, the status will read Not enabled)
4. Click on the exit intent pop-up’s goal and status box
5. Click the dropdown box under Status and select Enabled
6. A live preview of your pop-up will appear to the right of the Exit pop-up pane
Publlish your changes! Note that the exit intent pop-up will not be live on the website until the website is published.
How to change the type of exit intent pop-up you use
The goal of your exit intent pop-up changes the type of pop-up used and where it automatically displays on your website. The only goal that’s available currently is Collect email addresses, with plans to eventually add more.
1. Log in to the B12 editor
2. On the left-hand editing panel, select Website > Settings
3. The Settings pane will show an Exit pop-up card with a goal (e.g., Collect email addresses)
4. Click on the exit intent pop-up’s goal and status box
5. When additional goals become available, you’ll click the dropdown box under Goal to view these options
6. Click the dropdown box under Display on... to determine whether your pop-up appears on all pages of your website or only specific pages
7. If you select Specific pages, a list of your website’s pages will appear with corresponding checkboxes
8. Click the checkbox next to a page to enable an exit intent pop-up on that page
9. The changes you make to your pop-up settings are saved automatically
Publlish your changes! Note that the exit intent pop-up will not be live on the website until the website is published.
How to edit an exit intent pop-up’s content
Experiment with your pop-up’s text to discover what appeals to your audience.
1. Log in to the B12 editor
2. On the left-hand editing panel, select Website > Settings
3. Click on the exit intent pop-up’s goal and status box
4. Under Content, update your exit intent pop-up’s content using the Title, Subtitle, Description, and Contact Form fields
5. As you make changes, the live preview of your pop-up to the right of the Exit pop-up pane will update instantly to reflect the new content
How to edit an exit intent pop-up’s appearance:
Change a pop-up’s layout, background, and more using the Appearance section
1. Log in to the B12 editor
2. On the left-hand editing panel, select Website > Settings
3. The Settings pane will show an Exit pop-up card with a goal (e.g., Collect email addresses)
4. Click on the exit intent pop-up’s goal and status box
5. Scroll down to the Appearance section of the Exit pop-up pane
6. To change a pop-up’s layout, click Change layout which will display various layout options
7. When you find one you like, click on it to view your pop-up’s preview to the right of the Section layout pane
8. Clicking OK when the Confirm message appears will save your updated layout selection.
7. Your pop-up’s background color and font styles display based on your website’s current theme preferences
8. You can change the pop-up’s background under Section background (to use a light, dark, or accent color background) or Background media (to use an image background).
9. The Alignment field allows you to change the alignment of your pop-up’s text
10. The Background field lets you grayscale your media background
Still have a question? Feel free to reach out to us at hello@b12.io—we’re happy to help!