To install a Facebook pixel on your website, you need to create and copy the Facebook pixel code and then paste it into your B12 website's Head HTML.
Step 1 - Create and copy the Facebook pixel
2. Copy the Facebook pixel code. The code should look similar to this image:
Step 2 - Paste the Facebook pixel code into your website's Head HTML
From your B12 Dashboard, click Global.
Next to Sitewide integrations, click Add new.
Choose Facebook Pixel.
Paste your integration code in the Code box.
Click Add integration.
Click Publish to update your live website with your changes.