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Interpreting email marketing metrics

Learn how to understand how your emails are performing and what recipient actions mean for your outreach.

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Written by: Meredith
Last updated: 05 Jan. 2026
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When you send an email through the Email Marketing tool, you'll see a few key metrics after it is sent.

Understanding available metrics

Recipient count: The number of clients the email was sent to.

Open rate: The percentage of recipients who opened your email.

Click rate: The percentage of recipients who clicked the link in your email
(often referred to as click-through rate or CTR).