How to interpret email marketing metrics

Written by Meredith

When you send an email through the Email Marketing tool, you'll see two metrics after it is sent.

Recipient count: The number of clients the email was sent to.

Open rate: The percentage of recipients who opened your email.

Click rate: The percentage of recipients who clicked the link in your email
(often referred to as click-through rate or CTR).

Questions? Email hello@b12.io