Your website is a great place to describe the services you offer and to provide visitors with ways to get in touch with you, but it's not always guaranteed to generate traffic on its own.

When you're looking to grow the number of visitors to your site, your best bet will be to take advantage of SEO and online advertising services - you can learn more about what these services entail, and how you can take advantage of them, below.


Search Engine Optimization

If you're on an SEO plan, you've got a great groundwork ready to make sure Google and other search engines are aware of your site, and this effect will become more pronounced as your site ages and gains more traffic!

To learn more about how SEO affects your site's traffic, please take a look at our What Does B12 SEO Do? article.

If you're not on an SEO plan, and are interested in using B12's SEO services, please reach out to us via hello@b12.io, and we'll be happy to discuss upgrading your plan!


Online Advertising

Advertising is one of the strongest methods of driving traffic directly to your website. Options like Google Ads, Facebook Ads, and LinkedIn's ad platform are all great platforms to purchase ad space on, and can have a massive benefit to your site's visitor numbers.

These platforms and platforms like them typically allow for variable spending, meaning the reach of your ad will scale with your spending, so you can spend whatever best fits your budget. These platforms also allow you to specify target demographics to ensure that your ads focus on the people who are most likely to engage with them.

Social Media Marketing

Social media platforms are great ways to develop a client base and engage with your existing audience. Accounts for social media platforms are typically free, and allow you to connect personally with your customers. They also make you easier to get in touch with by helping you to be available on a platform that they may already be active users of, reducing the number of steps they need to get in touch with you.

Social media platforms include Facebook, Twitter, Instagram, YouTube, TikTok, and many others.


Maximize Your Effectiveness

You can maximize the effectiveness of your advertising and social media platforms by selecting the platform that your potential clients are mostly like to be found on - for instance, a professional services firm may find the most success on professionally-minded platforms like LinkedIn or Twitter, rather than on Instagram or TikTok.

We recommend every business create a free Google Business Profile, which will help you get found in your local area. You can create that free listing by following these instructions.


Getting Assistance

If you have questions about any of the above, feel free to reach out to us via hello@b12.io! We're always happy to act as thought partners for any issue you may tackle in relation to your website, and are more than willing to make suggestions or point you in the right direction whenever you need a hand.

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