Your website is a great place to describe the services you offer and to provide visitors with ways to get in touch with you, but it's not always guaranteed to generate traffic on its own.
When you're looking to grow the number of visitors to your site, it is important to consider that there are many different ways you can direct people too your website and improve your overall web presence.
Search Engine Optimization
If you worked with B12's expert team to create your website, you've got a great foundation ready to make sure Google and other search engines are aware of your site and important information about the services you offer. This will become more influencial as your site ages and gains more traffic!
To learn more about how on-page Search Engine Optimization (SEO) affects your site, please take a look at our What Does B12 SEO Do? article.
The most important factor when it comes to SEO is having unique and meaningful content on your website. Continuing to optimize your website for search engines is a great idea, but SEO is a long-term and largely passive strategy (it relies on visitors to already be searching for your services). You will likely find more immediate results by implementing the additional strategies outlined below.
Create and Manage a Google Business Profile
We recommend every business create a free Google Business Profile, which will help you get found in your local area. You can create that free listing by following these instructions. This is a great platform to devote time to regularly updating, as people in your local area will see the reviews, updates, services, contact information, and more on your profile.
Advertising is one of the strongest methods of driving traffic directly to your website. Options like Google Ads, Facebook Ads, and LinkedIn's ad platform are all great platforms to purchase ad space on, and can have a massive benefit to your site's visitor numbers.
These platforms and platforms like them typically allow for variable spending, meaning the reach of your ad will scale with your spending, so you can spend whatever best fits your budget. These platforms also allow you to specify target demographics to ensure that your ads focus on the people who are most likely to engage with them.
Social Media Marketing
Social media platforms are great ways to develop a client base and engage with your existing audience. Accounts for social media platforms are typically free, and allow you to connect personally with your customers. They also make you available on a platform that already has active users, reducing the number of steps people need to take to get in touch with you.
Social media platforms include LinkedIn, Facebook, Twitter, Instagram, YouTube, TikTok, and many others.
Maximize Your Effectiveness
You can maximize the effectiveness of your advertising and social media platforms by selecting the platform that your potential clients are mostly like to be found on - for instance, a professional services firm may find the most success on professionally-minded platforms like LinkedIn or Twitter, rather than on Instagram or TikTok.
If you have questions about any of the above, feel free to reach out to us via firstname.lastname@example.org! We're always happy to act as thought partners for any issue you may tackle in relation to your website, and are more than willing to make suggestions or point you in the right direction whenever you need a hand.