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Generating text with AI Assist

Learn how to write with AI Assist and generate text.

Written by: Madeline B.

Last updated: 29 Aug., 2025

AI Assist is B12’s built-in AI content generator. It can help you draft website text, blog posts, emails, and more.

Important: Edit and fact-check all AI output before you publish. AI may include inaccuracies or biased language.

Generating content with AI assist

1. Log in to your B12 Editor.

2. In the left sidebar, select website Website > pages Pages.

3.  Go to the page where you want to add content.

4. Click Generate content.

Tip: You can use AI Assist anywhere this option appears—on a page, section, service, team member profile, or blog post.

5. In the Page details box, enter details. Provide either keywords or a short description. The more details you provide, the better your generated content will be.

6.  Click Show business details to add more context. From here, you can adjust the tone and language for the generated content. Select your preference from the available options.
 

Note: New images will also be generated for you, so be sure to update your desired image type or style if needed.

7. Click Generate content. The draft will be added to your website automatically.

Generating content for an individual text field

1. Click the text you want to edit in your section. Its settings will open automatically in the left sidebar.

2. In the left sidebar, click the text box you want to update. 


3. Click the sparkle sparkle-ai icon.

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4. Customize the Use case and Tone as needed. Enter a topic or prompt to guide the content.

Screenshot 2024-11-18 at 11.26.50 AM

5. Click Generate text. AI Assist will create a draft for you to review and edit.

Some applications of AI Assist include:

Reviewing AI Content

The latest generation of AI text generators is powerful. Used responsibly, these tools can support your creativity and save time. While AI output often looks like human writing, you should not publish it as-is. Treat it as a rough draft that you review, fact-check, and edit carefully.

We have evaluated our tool across different scenarios and published its known biases and limitations. Keep the following considerations in mind when working with AI-generated text:

  • Your Voice: The content you publish reflects your business. Your website may be the first impression a client has of you. Make sure your own philosophy, values, and advice appear in the final version, not just what AI provides.
  • Bias: AI models are trained on web content and can reflect gender, racial, or other biases. For example, AI might use different language to describe the skills of a male lawyer versus a female lawyer. Stay alert to this when reviewing drafts.
  • Fact-checking: AI generates text, not verified facts. Even if a sentence sounds believable, it may not be true. Always confirm facts before publishing.
  • Plagiarism: Because AI is trained on publicly available text, its output can resemble existing content. Review the draft to ensure it is not too similar to other material. Free tools like Grammarly’s plagiarism checker can help.
  • SEO: Search engines may detect machine-generated text and penalize content that is published without human input. Publishing AI drafts without editing may also reduce their ability to rank in search results. Always customize the draft to serve your visitors and reflect your expertise.