--- title: Managing blogs on your B12 website [B12 2.0] description: Updating the page metadata for your blog posts --- [Skip to content](https://support.b12.io/en/articles/3436976-managing-blog-seo#main-content) ![b12 logo](https://support.b12.io/hubfs/b12%20logo.svg) - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) Open main navigation Close main navigation - [Help Center](https://support.b12.io/) - [B12 Website](https://www.b12.io/) - [AI Website Prompts](https://www.b12.io/ai-website-prompt-gallery) - [Resources](https://www.b12.io/resource-center/) - [Pricing](https://www.b12.io/pricing/) - [Log in](https://b12.io/dashboard/) - [Start for free](https://b12.io/signup/) [Start for free](https://b12.io/signup/) How can we help? - There are no suggestions because the search field is empty. 1. [B12 Help Center](https://support.b12.io/en?hsLang=en) 2. [B12 2.0](https://support.b12.io/en/b12-2-0?hsLang=en) 3. [Website Structure and Content](https://support.b12.io/en/b12-2-0?hsLang=en#website-structure-and-content) # Managing blogs on your B12 website \[B12 2.0\] ## Learn how blogging supports SEO, builds trust, and drives conversions. | ![jay_d2-1572877644-modified](https://support.b12.io/hs-fs/hubfs/jay_d2-1572877644-modified.png?width=60&height=60&name=jay_d2-1572877644-modified.png) Written by: Jay Douglas Last updated: 30 Dec., 2025 | | --- | Content marketing is an affordable and highly effective way of driving clicks to your website, and blogging is one of the most common forms of content marketing! Whether you are a lifestyle website, a consulting firm, a dog-walking company, or anything in between, you could probably benefit from a blog on your website. ### Blogging and your website Search engines love fresh new content: Your website doesn’t get updated often once you are live, but a steady blog with new posts periodically will boost your rankings, as search engines are always looking for the most  Customers are more likely to convert if they connect with you: A blog will reflect your unique personality and character, and establish a rapport with your customers. Interesting anecdotes and fresh ideas will keep customers on your website longer, increasing the likelihood that they will take a call to action on your site.  Learn more about [organic traffic generation](https://support.b12.io/en/articles/5722043-driving-more-traffic-to-my-website?hsLang=en).  ### Adding a blog feed You can display your blog posts anywhere on your site using a blog feed section. Learn how to [add a blog feed](https://support.b12.io/en/articles/3436901-adding-a-blog-feed?hsLang=en). ### Updating blog post metadata You can view an individual blog post’s metadata and update it to showcase your keywords for the post and your website. Learn how to [update blog post metadata](https://support.b12.io/en/articles/3898042-editing-page-metadata-and-og-tags?hsLang=en). ### Updating website metadata Remember, you can update the metadata for any page of your website, or update the general metadata that displays as a backup if none is set. Learn more about [managing website metadata](https://support.b12.io/en/articles/1476847-page-and-website-metadata?hsLang=en). ### Sharing blog posts Once your post is published, you can share it across your website and external channels to reach a wider audience. Learn more about [sharing your blog post.](https://support.b12.io/en/articles/3436980-sharing-your-blog-post?hsLang=en) ### Generating blog posts with AI Assist AI Assist makes writing blog posts fast and easy. Just enter your topic, and it will generate a complete draft for you. 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