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Written by: Jay Douglas Last updated: 30 Dec., 2025 |
Content marketing is an affordable and highly effective way of driving clicks to your website, and blogging is one of the most common forms of content marketing! Whether you are a lifestyle website, a consulting firm, a dog-walking company, or anything in between, you could probably benefit from a blog on your website.
Blogging and your website
Search engines love fresh new content: Your website doesn’t get updated often once you are live, but a steady blog with new posts periodically will boost your rankings, as search engines are always looking for the most
Customers are more likely to convert if they connect with you: A blog will reflect your unique personality and character, and establish a rapport with your customers. Interesting anecdotes and fresh ideas will keep customers on your website longer, increasing the likelihood that they will take a call to action on your site.
Learn more about organic traffic generation.
Adding a blog feed
Updating blog post metadata
You can view an individual blog post’s metadata and update it to showcase your keywords for the post and your website. Learn how to update blog post metadata.
Updating website metadata
Remember, you can update the metadata for any page of your website, or update the general metadata that displays as a backup if none is set. Learn more about managing website metadata.
Sharing blog posts
Once your post is published, you can share it across your website and external channels to reach a wider audience. Learn more about sharing your blog post.
Generating blog posts with AI Assist
AI Assist makes writing blog posts fast and easy. Just enter your topic, and it will generate a complete draft for you. Learn more about writing blogs with AI Assist.