Updating the page metadata for your blog posts
Content marketing is an affordable and highly effective way of driving clicks to your website, and blogging is one of the most common forms of content marketing! Whether you are a lifestyle website, a consulting firm, a dog-walking company, or anything in between, you could probably benefit from a blog on your website.
Search engines love fresh new content: Your website doesn’t get updated often once you are live, but a steady blog with new posts periodically will boost your rankings, as search engines are always looking for the most
Customers are more likely to convert if they connect with you: A blog will reflect your unique personality and character, and establish a rapport with your customers. Interesting anecdotes and fresh ideas will keep customers on your website longer, increasing the likelihood they take a call to action on your website.
Learn more about organic traffic generation in our Resource Center.
How do I add a Blog Feed to my B12 website?
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Learn how to add a Blog Feed.
Updating blog post metadata
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You can see an individual blog post’s metadata and update this to show off your keywords for the post and your website. Learn how to update blog post metadata.
Updating website metadata
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Remember, you can update the metadata for any page of your website, or update the general metadata that displays as a backup if none is set. Learn more about managing website metadata.
How do I share my blog post with others?
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Learn more about sharing your blog post throughout your website and the web.